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Why online marketing is better than traditional marketing?

Why online marketing is better than traditional marketing?

Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy: Traditional methods of marketing involve advertising and reaching target audience through newspapers, magazines, radio, TV, OOH.  These ads are typically placed for a fee which corresponds to the size of the ad, as well as the medium in which it is published. However since the presence of the internet, all of those traditional marketing strategies has turned the other way around. With a rapid growth of information through the internet, many players plunge into online marketing. Both […]

Importance of digital marketing

Importance of digital marketing

Do you have any business idea? Are you planning for start-up, then why not start your first step by promoting your business on internet. Running your own start-up is no small feat. There are a million things that need your attention. From managing the product, to payments, to resources, to logistics — everything requires an eye for detail. Most entrepreneurs in their early days ignore marketing as it looks like an out-of-budget spend and is considered as a liability. However, if done in the right way, digital marketing can be a huge boon for your start-up and will give you consumer insights to grow and accelerate your business. It is […]