Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy:
Traditional methods of marketing involve advertising and reaching target audience through newspapers, magazines, radio, TV, OOH. These ads are typically placed for a fee which corresponds to the size of the ad, as well as the medium in which it is published. However since the presence of the internet, all of those traditional marketing strategies has turned the other way around. With a rapid growth of information through the internet, many players plunge into online marketing. Both aim to achieve the same goals: attracting customers, creating a brand image, and sticking its claws in the market.
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence. There are 4 reasons why digital or online marketing is better than traditional marketing:
Traditional marketing promotes the products of a brand through ads on paper, billboard, television, radio, and more. This marketing strategy spends huge cost to keep the promotion running as the schedule. Online marketing can also carry a cost, but there is numerous online marketing strategies that are virtually free.
In traditional marketing, coverage of your product will be printed on paper media or aired on television and radio. Unfortunately, the exposure your products will get is very often momentary. For example, the newspaper where your high-cost business advertisement appeared in is going to thrown the next day. On the other way, your online coverage will be always there for like forever. It will be archived on the internet and ready to be found easily whenever your customers need it.
With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process. Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.
Very much due to the real time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you. That is why online marketing is better than traditional marketing.